Reporting & Guided Optimisation

• Regular performance reporting
• Market or competitor context (where relevant)
• Prioritised optimisation recommendations
• Guided optimisation actions applied
• Tracking of changes made and impact

Does Not Include

• Full website redesigns or rebuilds

• New page creation beyond minor adjustments

• Brand strategy, rebranding, or visual identity work

• Copywriting from scratch or full content production

• Advanced SEO campaigns, keyword research, or link building

• Conversion rate optimisation (CRO) testing or A/B experiments

• Automation or complex system integrations

• Paid advertising setup or campaign management

• Influencer outreach or PR activity

• Ongoing monitoring outside the agreed reporting cadence

• Unlimited optimisation requests or open-ended changes

• Guaranteed rankings, traffic, leads, or revenue outcomes

Any work outside the agreed scope is quoted separately and only undertaken once approved.