Bespoke
Website Design
Your website should do more than just look good, it should reflect your brand, convert visitors and grow with your business. We specialise in building custom platforms that are stylish, functional, and SEO-optimised, with full front-end and back-end support tailored to your goals.
WHY YOU NEED A HIGH RANKING SITE
Ranking high is a crucial element to increasing your visibility, and subsequent market share, however it's important to remember there's a difference between views and leads. At Marco Digital, we focus on the latter. By putting you in front of the queue helps, but its our total process that puts you in front of the right people no matter what industry you're in.
Visibility
Most people never scroll down the bottom of the first page...
It doesn't matter how revolutionary your platform is, if your site doesn't rank highly, then effectively it doesn't exist to new customers which can be dangerous for you! High rankings already place your competitors in front of the queue and with web crawlers looking for sites to emulate, don't give them the chance to steal your edge!
trust & credibility
Users instinctively trust top results more so search engines act as a filter. Ranking relates to signals of authority, relevance and legitimacy. That's why we base all our front-end site strategy around SEO optimisation so that your clients can find you easily!
better quality leads
Search traffic is intent-driven, meaning people arriving on high ranking pages are usually researching or ready to buy! This means a higher conversion rate than social media.
It's important to remember that more isn't necessarily better, if your platform is performing really well but converting poorly, you could be targeting the wrong clientele, that's where we step in!
Consistent traffic
Unlike ads, organic rankings don't switch off when the spend stops! A well structured site will deliver multiple high ranking pages filled with engaging content to generate traffic to your site for months or years to come!
Competitive EDGE
It goes without saying, if your competitors rank above you, they capture demand that should be yours! High rankings protect market share and prevent others from positioning themselves as the default choice in your space.
Commercial impact
Higher rankings typically mean more enquiries, shorter sales cycles and stronger brand recall. In short, a high ranking site isn't about vanity, it's about being found, trusted and being chosen.
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our process
discovery
We begin with a call to understand your true needs to blossom online!
After we've understood your project, market and demographic, we move on to the next step!
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Strategy
Firstly we define the site structure, page priorities, user journeys and use a technical approach to ensure the website supports performance, SEO strategy, clarity and growth.
If a platform switch is selected i.e Wordpress to Odoo, it is during this process that the configurations are made to allow a fully functional infrastructure that's ready for the site!
CREATION
This is where the fun really begins! We design and build the website using consistent visual styling and structured layouts, content is organised with a clear hierarchy to improve readability, usability and performance. Pages will be developed to support your goals such as enquiries, bookings, e-commerce, blogs, contacts.
Testing
This is the most important step with any new or updated site. We test the functionalities and the website across a wide range of platforms, devices and screen sizes to ensure it's fully responsive.
Performance, usability and basic accessibilities are checked and refined if required at this stage.
Any issues identified are resolved prior to launch date to ensure the site works reliably for all users.
Launch
Final pre-launch checks are completed to ensure everything works as expected.
After all tests are complete and the site is ready to go, we will finalise the settings, connections and deployment details to guarantee your site is indexed and searchable the second it's live!
Handover
After final checks carried out to ensure the site is live and functioning as expected, we can then hand the project back to you! A clear handover is provided so you understand what has been delivered. Ongoing maintenance or support can be arranged if required.
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REDEVELOP PAGES
Improve the structure, performance and clarity while retaining what already works on your site. We also offer mobile friendliness to sites that need a refresh!
REDESIGN PAGES
Modernise your visual identity, strengthen messaging and improve visual first impressions to elevate your ranking with your specific demographic!
IMPROVE RANK
We have an extensive understanding into SEO and ranking, discover how your site's performance can be elevated by outstanding and highly engaging pages.
Add new FUNCTIONALITIES
That fit seamlessly within your existing site structure. Think about blogs, newsletters, e-commerce and more.
Whatever stage your business is at, Marco Digital can support your digital growth. From building high-ranking blog pages and adding e-commerce products to creating tailored systems for inventory and internal updates, we create fully customisable builds to help you extend your site and platform with confidence.
Custom builds
If you need more than a standard website or retainer and you want your digital presence to operate as a single, reliable system, a custom build offers the flexibility and structure to do exactly that.
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Our Process
discovery
After an initial call, we review your current site, goals, audience and constraints to understand what's working for your site and what needs improvement.
Strategy
Depending on the level of assistance required, we define page structure, priorities and direction to support high ranking pages, clarity, performance and measurable outcomes.
CREATION
We design, create and refine pages, build new portals and connect your site to be as streamlined as possible.
testing
This is the most important part to any redevelopment or new design, we test all functionalities across your platform and content to make sure when it's launched, your site and server are ready for the world!
Launch
Final pre-launch checks are completed to ensure everything works as expected.
After all tests are complete and the site is ready to go, we will finalise the settings, connections and deployment details to guarantee your site is indexed and searchable the second it's live!
HAND-OVER
After the launch commences and your site is stable and performing well, we'll hand access credentials, key documentation and any other relevant guidance so the site can be managed confidently.
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the importance
Keeping your website stable, secure and functional while performing is what really matters. Platforms, plugins and systems change constantly, and without regular upkeep, small issues can become quick large ones very quickly. By conducting regular reports, this will also show how users are actually interacting with your website, looking at which pages performed well and where drop-offs arise. Optimisation turns those insights into measurable improvement!
At Marco Digital, we operate across a wide range of platforms, Odoo, Squarespace, Wordpress, Wix, Shopify, WooCommerce and many more! This means we can adapt to your circumstances and guarantee a low downtime.
If you've bought any Marco Digital website, you'll always be offered maintenance at a 30% discount!
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Frequently Asked Questions
Do you redesign existing websites?
Yes we do! We can either give your current site a visual refresh and improve your SEO or rebuild it from the ground up, depending on your goals and current setup.
Do you build websites from scratch?
Yes, offer brand new websites on stable platforms with the scope for expansion.
What platforms do you build websites on?
We advise on which platform is best suited for your goals, however we are fully flexible and can build your site and system on a wide range of site builders.
How much does a website cost?
Prices vary depending on your needs. Complex sites are quoted individually.
What's included in your website design service?
Every package includes a custom design, mobile optimisation, SEO optimisation, contact forms and integration with social channels. We also offer assistance with copywriting, content strategy, e-commerce setup, inventory management and the creation of 'member spaces' hidden behind a paywall.
Can you help with SEO and improving ranking online?
All of our websites are built with SEO in mind first to allow pure optimisation page-by-page. We also offer SEO strategy, keyword research and Google Search Console setup if you'd like to go further.
Do you offer e-commerce or online booking features?
Absolutely! We can set up online shops, appointment scheduling, membership content and much more!
Do you include backend support?
Yes we do. We understand that maintenance will be required for most sites so we also offer peace of mind to ensure the stability of your platform.
How long does a website project take?
Depending on complexity and how quickly we receive content and feedback, most website projects take between 2-3 months from start to launch. Basic websites tend to be 3-6 weeks.
Do I need to provide all the content?
We can work with content you already have, refine it, source it or help writing it for you. If you need full copywriting support, that is an available option.
Will my website be mobile-friendly?
Yes it will! Every site we design is fully responsive, meaning it looks great on phones, tablets, PCs and desktops... (this also helps boost SEO!)
Got a question?
We'd love to hear from you! Whether you have questions, feedback, or need support, our team is here to help. Simply fill out the form below, and we aim to respond to all inquiries within 24 hours. Thank you for getting in touch!