Integrated Reporting & Continuous Optimisation

• Ongoing reporting and analysis
• Insight-led optimisation cycles
• Content, UX, and SEO refinements
• Performance monitoring and iteration
• Continuous improvement over time

Does Not Include

• Full website redesigns or platform rebuilds

• New page creation beyond minor, agreed additions

• Brand strategy, rebranding, or visual identity work

• Copywriting from scratch or large-scale content creation

• Advanced SEO campaigns, keyword research, or link building

• Conversion rate optimisation (CRO) testing programmes or experiments

• Custom software development or bespoke functionality

• Advanced automation or multi-system integrations

• Paid advertising management or media buying

• Influencer marketing, partnerships, or PR campaigns

• 24/7 monitoring or real-time performance guarantees

• Guaranteed rankings, traffic, leads, or revenue outcomes

Any work outside the agreed scope is quoted separately and only undertaken once approved.